NOTE: BDWC’s Notice of Privacy Practices under HIPAA governs how medical information about you may be used and disclosed by BDWC.
Categories & Sources of Information
We collect, use, and share Personal Information from various sources to perform the Services and to accomplish our business and commercial purposes and business objectives. You supply most of the Personal Information in our possession, whether directly when you or your authorized agent provide the information to us so that we can provide Services, or indirectly from the collection or generation of information in the course of our provision of Services. Should you choose not to provide some of the Personal Information we request, we may be unable to provide you with one or more of the Services.
Internet Users. If you use our website or any of its subdomains or subdirectories, you may provide contact and other information (e.g., through our “Schedule a Consult” form, “Send My Guide” form, “Comment on Our Website” form, or “Leave a Testimonial” form) to enable us to furnish you with information about functional medicine, and our other Services. You also may provide contact and other information when using email outside of our website. In addition, your browser will provide other information automatically, as described immediately below:
Automatic Data Collection. We collect certain information when you use our website or Services. This information may include your internet protocol (“IP”) address, cookie identifiers, mobile carrier, website browser and version, operating system or device, location information, internet service provider, pages that you visit and links you click on our website, and other information about how you use our website. Information we collect may be associated with accounts and other devices.
Anonymized or Aggregated Information. We record certain anonymized or aggregated information about your use or evaluation of our website. Anonymized or aggregated information is used for a variety of functions, including the measurement of interest in and use of various portions or features of our website. Anonymized or aggregated information is not Personal Information, and we may use such information in a number of ways, including internal analysis. We may share this information with third parties for our purposes in an anonymized or aggregated form that is designed to prevent anyone from identifying you.
Cookies and Pixels. Similar to other consumer internet services and platforms, our website uses “cookies” — a small piece of computer code that enables our Internet servers to “identify” users each time an individual user initiates a session on our website. A cookie may be set in order to identify you and tailor our website to you. Cookies do not store any of the Personal Information that you provide to us; they are simply identifiers. You may delete cookie files yourself at any time through your website browser settings. However, cookies may be necessary to provide access to some of the content and many of the features of our website.
Pixel Tags. Along with cookies, we may use “pixel tags,” also known as “web beacons,” which are small graphic files that allow us to monitor the use of our site. A pixel tag can collect information such as the IP address of the computer that accessed a page on our website on which the tag appears; the URL of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of website browser used to fetch the pixel tag; and the identification number of any cookie on the computer previously placed by that server.
“Do Not Track” Technology. We do not collect Personal Information about your online activities over time and across different web sites or online services. Therefore, our website does not respond to Do Not Track (“DNT”) signals. We do not knowingly authorize third parties to collect Personal Information about your online activities over time and across different web sites or online services.
Patients. The type of Personal Information we collect that relate to prospective or current patients of our company varies depending on the client and matter. It may include signing up for an email newsletter; signing up for community education classes or other events; filling out an online submit form to request an appointment or for a BDWC representative to call you back; email signup forms filled out at community education classes, BDWC facilities, or at an event; entering a BDWC survey, sweepstakes, contest or giveaway; contacting BDWC patient service or support, or providing feedback; making an online, in person or telephone purchase of a class, medical supplement, or other non-medical services from BDWC; registering for an online account; and, transacting business with BDWC. We may collect information such as personal identifiers (e.g., name, contact information); financial and other personal information (e.g., account information for billing); internet or network activity information (e.g., browsing history and interactions with our websites). We may collect information directly from you when you or your authorized agent provide the information to us, as well as indirectly through your activities on our website (e.g., submissions through our website contact and subscription forms) and through our provision of Services.
Counterparties. We may obtain Personal Information from you if you are a counterparty in a matter with our client.
How We Use Personal Information
We may use or share personal information to provide Services and to accomplish our business and commercial purposes and objectives, including the following:
- To meet the reason(s) you provided the information and to administer and perform the Services;
- To engage in marketing and business development, including without limitation to provide information concerning functional medicine and integrative healthcare;
- To provide, maintain, personalize and develop our website, databases, network, infrastructure, devices, assets and Services;
- To debug, including to identify and repair technical errors that impair intended functionalities;
- To perform security functions, including to detect security breaches, protect against fraud and malicious activities, and take action against wrongdoers;
- To serve and protect the rights, property, or safety of our patients, employees, us, or others, as necessary or appropriate;
- To perform auditing and due diligence functions, including without limitation for purposes of accepting prospective patients;
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, sale, transfer or other transaction concerning some or all of our assets; and
- To respond to governmental authorities, including law enforcement requests, and as required by applicable law, court order, or regulations.
How We Share Personal Information
We will not share or disclose your Personal Information except as follows:
No Renting, Selling or Trading Your Personal Information. We will never rent, sell, or trade your Personal Information to unaffiliated third parties, such as sellers of goods or services, for their own business or commercial purposes.
Sharing with Service Providers. There are circumstances in which we may share your Personal Information with non-affiliated third-party service providers, including to perform business and technology related functions and to support the provision of the Services. For example, we may use third-party providers to provide services such as medical lab testing. We require these third parties to maintain the privacy and security of the Personal Information they access.
To Protect Ourselves or Others. We may share your Personal Information as required by law, such as when we reasonably believe it is necessary or appropriate to investigate, prevent, or take action regarding illegal activities, if we believe doing so is required or appropriate to comply with law enforcement or legal process, such as a court order or subpoena; to protect your, our, or others’ rights, property, or safety; to enforce our policies or contracts; or, to collect amounts owed to us for services rendered.
Website and Social Media. We share the images and professional experience of our employees and partners on our website and through social media platforms.
Disclosure in the Event of Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your Personal Information may be transferred as part of such a transaction, as permitted by law and/or written agreements between you and us.
Your Choices About Personal Information
You may decline to provide Personal Information to us. Declining to provide Personal Information may mean that we will be unable to provide Services to you (e.g., medical services, website features that require Personal Information).
Opting out of Email Marketing Communications. We may use your Personal Information to communicate with you about company developments and website postings that we believe will be of interest to you. If you decide at any time that you no longer wish to receive marketing communications from us, please follow the “unsubscribe” instructions provided in the communication. Please note that patients cannot opt-out of administrative communications relating to the Services we provide to them, such as billing or service or appointment notifications.
We take reasonable steps, endeavoring to use appropriate technical or organizational measures, to protect your Personal Information from loss, misuse, unauthorized access, alteration, disclosure, or destruction. However, no Internet, email, or electronic operating system that enables the transmission of data is ever fully secure or error free. Therefore, we cannot ensure or warrant the security of any information you transmit to us.
Social Media and Links to Other Web Sites
Children Under Age 16
BioDesign Wellness Center, Inc. will not intentionally collect Personal Information about any person under the age of 18. If we learn that we have collected or received Personal Information from a child under age 18 without verification of parental/guardian consent, we will delete that information.
For California Residents
If you are a California resident, you have the following rights. We will honor requests received to the extent required by applicable law and within the time provided by law.
Questions and Contacting Us
BioDesign Wellness Center, Inc.
Attn: Privacy Requests
3200 Henderson Blvd, Floor 1
Tampa, Fl 33609